The Swedish olympic outfits are designed by a chinese low price company. What's wrong with our own designers? Every fourth year a country attending the Olympic games has an unique opportunity to build it's brand in many ways, for example by presenting ... Great Britain wears Stella McCartney and Italy wears Prada/Armani. I can't understand why the athletes representing Sweden don't wear clothes designed by some of the great designers of Sweden.
Photo: Swedish relay team 4x100 m 1912.